Dealmaker LA

Media Events & Conferences

Pitch, Package, Partner - How to Land Deals with Big Brands

When?

Jun

21

Tuesday June 21, 2011

6:00PM - 9:00PM

Where?

View Address in Google Maps

United Talent Agency

9560 Wilshire Blvd 5th floor Suite 500
Beverly Hills CA 90212

View Large Map | Parking & Instructions

The world has changed. Traditional brands, media agencies and even celebrities are looking for innovative ways to get noticed and connect with their consumers; and they're looking to consumer technology startups to help. But what does that relationship look like?

Landing a deal with a big name brand could mean instant-fame for your startup. From massive distribution opportunities to boosting your credibility and cool-factor, inking a deal with a successful brand is on many startups' wish lists. Many consumer brands, media properties and agencies have moved from "experimental" budgets to dabble in technology to creating departments and budget line items specifically to work with startups. 

What are they looking for? What does a startup need to know to get their foot in the door? And, what makes for a "win/win?"

In this Strategy Series, we'll discuss:

  • What are brands looking for: Engagement? Innovation? A new audience?
  • Negotiating power: What can your startup bring to the deal?
  • Getting in the door: How does a scrappy startup like me land a meeting - and who's the best exec to talk to?
  • Culture Clash: How to find balance between your fast, scrappy startup and the large corporate giant.
  • Inking the deal: From licensing to revenue-share deals - what do deals look like, and how you can avoid getting burned.

 

Speakers:
*Bart Decrem, Founder & CEO, Tapulous/Disney Mobile
*Kevin Doohan, Director, Digital Marketing, Red Bull
*Brent Weinstein, Head of Digital Media, United Talent Agency
*Rob Gelick, Senior Vice President and General Manager Mobile, CBS Mobile
*Courtney Holt, Advisory Role, News Corp Digital/MySpace

 

Moderator:
*David Spingarn, Head of Strategy and Business Development, United Talent Agency 

Parking Location & Instructions

Available on site - $8 per car.
The valet parking garage is in the alleyway between Camden and Rodeo.  Right by Nike Town.

 

 

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Jeff Clavier

Founder, SoftTechVC

Dealmaker Media brings together some of the most interesting and innovative minds in the Silicon Valley. The network is one of the best in Silicon Valley, and it takes a lot for me not to attend one of their events.

Peter Pham

CEO, BillShrink

Surviving and succeeding in both LA and Silicon Valley has a lot to do with your network and support base. Learning from peers, mentors, and other successful individuals is all part of personal growth and Dealmaker Media is an essential part of that network.

Ravi Simhambhatla

VP and CIO, Virgin America

Dealmaker Media has clearly succeeded in filtering out the noise around technology and innovations, and in highlighting meaningful, relevant and sustainable technologies and technology companies. This is an invaluable and highly recommended partnership for technology executives who are constantly besieged by fiction rather than fact.

Tim Chang

Principal, Norwest Venture Partners

"Dealmaker Media has a been a terrific partner to work with in terms of seeking out the best-of-breed emerging startups - unlike many "flavor of the year" conferences, Dealmaker's Under the Radar conference goes to great lengths to truly source qualified and compelling next-generation founders."

Andy Kleitsch

Startup CEO, Billing Revolution

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Kent Goldman

Principal, First Round Capital

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Sunil Dhaliwal

General Partner, Battery Ventures

Under the Radar always attract the best investors, IT visionaries and elite startups. It continues to be the single best event for networking.

Luke Kanies

CEO, Puppet Labs

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Andreea Enache-Thüne

VP Games & Digital Distribution, Marvel Entertainment

Unplugged was by far one of the best industry events I have attended in a long time.

Daniel Rosen

Head of AKQA Mobile

“I thoroughly enjoyed Under the Radar, it was brilliant. This really does set the benchmark for mobile technology events. There was a great selection of companies taking part, which of course makes or breaks such an event. Both the caliber of companies and diversity of offering was well chosen.”

Richard Ting

VP & ECD, R/GA

“Under the Radar is an excellent event. I tell everyone that it is probably one of the most valuable and interesting mobile events in the U.S.”

Joe Weinman

Strategy and Emerging Service, AT&T

“Wouldn't it have been nice to know about eBay or Google just as they were getting started? Under the Radar gives you that opportunity, bringing together a thoughtful mix of CIOs, investors, business development and other industry execs, analysts, and media into an entertaining and insightful high-speed short-form blitzkrieg of information and ideas. As these startups finish coming in Under the Radar, it means that they'll either soon be shot down, or accelerate to new heights."

Spencer Hunt

VP, Sony Pictures Television

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Margita Labhard

Strategy and Business Development, New Business Customer Solutions Group, Best Buy

“The Under the Radar conference is one of the best sources to identify and network with emerging digital companies outside of the direct VC network. I’ve gone to the UTR event two years in a row and this has been time well spent with actionable follow ups. The quality of companies is very high thanks to Deal Maker Media’s scoping efforts. This is definitely a great source for emerging digital business leads.”

Jevon MacDonald

Co-Founder at GoInstant

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Jay H Lee

Vice President, Business Development - American Express

UTR is by far, one of the more unique conferences I've attended. I've been able to meet a group of qualified, innovative companies in an collaborative and fun setting and squeeze a month's worth of meetings into two days. Great ROI on time spent. Well done.

Marko Kovac

CEO and Founder, Salespod

The level of networking on the conference was wonderful, but coaching calls were something extra. We participated in the Seedcamp and StartupWeek workshops, which were both very good, but this was even better. [The Dealmaker Team] did great job helping us shape our message.

John Quinn

VP Engineering, Gilt Groupe

"The under the Radar conference is a great way to quickly come up to speed with the latest activities of the companies floating in the stratosphere of the cloud computing revolution, and connect with their key players."

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