Dealmaker LA

Media Events & Conferences

Celebrity-Driven Business: How to not end up on the D list.

When?

Apr

10

Tuesday April 10, 2012

6:00PM - 9:00PM

Where?

View Address in Google Maps

Launchpad LA

1520 2nd St.
Santa Monica CA 90401

View Large Map | Parking & Instructions

Celebrities are no longer new-comers to the technology space.  Celebrities and celebrity-based business are becoming a sure-fire way to attract an instant customer base and draw attention to a specific cause or business initiative. How do you build a business around a celebrity-based industry, or appeal to star-power to help sell your goods? In this session you'll learn the best ways to reach celebrity decision makers, understanding their goals,  and how to come to terms.

In this Strategy Series, we'll discuss:

* Partnerships: What you need to know if partnering with celebrities for a promotion.
* Match-making: How to you appeal to a celebrity for an endorsement or tie-in.
* Inking the deal: From licensing to revenue-share deals - what deals look like, and how you can avoid getting burned.


SPEAKERS

Michael Broukhim, VP of strategy, BeachMint

* Tess Finkle, Founder, Metro Public Relations
* Brian Lee, Co-Founder, The Honest Company, Legalzoom.com, and ShoeDazzle.com

MODERATOR

Jennifer Wang, Staff Writer - Entrepreneur

 

HOSTED BY

 

 

 

Parking Location & Instructions

Parking lot across the street at 2nd/Colorado - $5 flat rate after 6pm.  

Walk down the alley just north of 1520 to the back of the building, then enter through the glass door in the corner of the covered parking area and come upstairs. There are black LPLA signs to guide you.

Map

 

 

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