Customer Acquisition: The Path to Profitability
Tuesday October 09, 2012
6:00PM - 9:00PM
Acquiring customers is the biggest challenge facing startups today. Startups who are building companies for the first time or launching a new product struggle with focusing on the right priorities, measuring their efforts, and converting leads into customers. SEO used to dominate online customer acquisition but now a mix of owned, earned and paid efforts are proving equally effective. Today's customer acquisition strategy requires tighter integration across multiple departments and more direct-to-consumer approaches than ever. Join our panel of experts as they discuss what they've used to acquire and retain customers and grow their business.
In this Strategy Series, we'll discuss:
* Understanding the metrics you need to measure.
* Prioritizing goals: What to think about when deciding where to invest resources.
* Defining ROI: How to approach short-term and long-term ROI on acquisition activities.
* Winners and losers: Examples of campaigns that worked...and ones that didn't.
Loren Bendele, Co-Founder and CEO at Savings.com - @lcbe
Loren Bendele started the company in January 2007 with the mission of giving consumers the best deals on everything they want. The company was named one of the fastest growing companies in the US, and has helped its customers save more than $600 Million. In June 2012, Loren led Savings.com through an acquisition by Cox Target Media for $100 Million+. Prior to Savings.com, Loren held positions as a chemical engineer at Dow Chemical, strategy consultant with The Boston Consulting Group, stand-up comedian, sketch comedy performer with The Groundlings, and director of marketing at Teleflora. He is also a board member of KIPP, Los Angeles, a high performing charter school organization.
Brant Cooper, Author - The Lean Entrepreneur - @brantcooper
Brant help startups get started. In this book, “The Lean Entrepreneur” Brant and co-author Patrick Vlaskovits break down why lean, why now, how to, and provide extraordinary examples of entrepreneurs applying lean principles inside and outside tech. Brant is a happy papa, loyal brother, and appreciative son.
Sean Ellis, CEO at Qualaroo - @SeanEllis
Sean Ellis was the first marketer at several notable startups, including Dropbox, LogMeIn, Lookout, Xobni and Uproar. At LogMeIn and Uproar he led marketing through the NASDAQ IPO filings. Sean is now founder and CEO of Qualaroo, an online toolset that makes it easy for marketers to launch campaigns on their websites to improve visitor engagement and understanding without help from their dev team. He blogs at Startup-Marketing.com.
Michael Carney, Reporter at PandoDaily - @mcarney
Michael Carney is a Los Angeles-based technology journalist with PandoDaily. Previously, he spent his early career exploring the world of early stage technology as an investor and entrepreneur and has participated in building companies in multiple countries within North and South America and Asia. Ultimately, he is an enthusiast of all things shiny and electronic and is inspired by those who build businesses and regularly tackle difficult problems.
Parking Location & Instructions
A lot of parking attached to the building. There is one side of single spots and another side of tandem parking.
There is also a good amount of public street parking as you will see in this link.
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