Strategy Series & Mixer:
Thursday, July 16, 2009 | 6:00PM - 9:00PM Location: Zune L.A., Los Angeles CA Content Monetization: 3 Models that Work
From video to music and games to news, everyone and their mother is looking for better ways to monetize online content...and it's starting to pay off.
New monetization models are taking shape as consumers rapidly embrace virtual currencies, micropayments, free to play, premium content...and more. Whether you’re in Hong Kong or L.A., these revamped models are opening up a whole new way of looking at content monetization.
But its not as simple as it sounds... Before you make any moves, you need to understand which model is right for your audience, how consumers behave within the new models, and the key tactics required for successful implementation.
In this Strategy Series, you’ll get to sit down with executives and entrepreneurs who are leveraging new monetization models and kicking butt along the way. What key lessons did they learn through the process, what strategies made the difference, and what do you need to know before you jump in?Speakers:
Keith Richman, CEO, Break.com (linkedin profile)
Paul Yanover, Executive Vice-President & General Manager, Disney Online (linkedin profile)
Larry Fitzgibbon, EVP, Demand Brands/ Demand Media
Ro Choy, Chief Revenue Officer, RockYou (linkedin profile)
Moderator:Jason Nazar, CEO, Doctstoc (linkedin profile)* This is an invite-only event geared towards entrepreneurs.
* Tickets: $60.00
* Due to limited seating, please APPLY to REGISTER.Venue Details: Zune L.A. | 8275 Beverly Blvd, Los Angeles, CA 90048 ---------------------------------------------------------------------------------------------------------
2009 Membership
Saving cash in ‘09 isn’t just about cutting costs – its about reducing them -
so if you want to pinch pennies without risking growing your business or your network, become a member.
You can view our packages (all include both LA and the Bay Area!) here. 
