Monetizing Social Media and Entertainment
Monetization isn't everything. It's the only thing.
June 3, 2008 | 8:00am – 6:00pm
Microsoft Campus | Mountain View, CA
If you can't beat 'em, buy 'em. No longer is big media trying to compete with the content companies that were stealing the show - instead, they're offering them a premium channel. From YouTube to Bebo and MySpace to Club Penguin, every media mogul, Hollywood tycoon and Silicon Valley innovator wants a piece of this pie.
But even Toto knows we're not in Kansas anymore - technology has changed, business models and ad metrics are being reinvented, and the pressure to turn millions of eyeballs into billions of cash is on. Blink once and they just might get side-swiped by a startup with a better product, a smarter model and, even worse, nothing to lose.
Under the Radar will uncover 32 startups in the entertainment and social media space that have launched within the year. Covering social networks, advertising, casual gaming, virtual worlds, measurement tools, video, commerce, publishing and more, Under the Radar is the only forum that empowers its audience to discover tomorrow’s leading tech companies.
Past successes include Flickr, LinkedIn, MobiTV, Photobucket, Blinkx, Glu Mobile, Grouper, Kaboodle, Sling Media, Userplane, Writely, Zimbra and more.
→ Submit your company for consideration
→ To nominate a speaker for consideration, email christen at dealmakermedia
** MORE INFORMATION on past events
Audience Profile
The 350 participants include CEOs, investment bankers, corporate and business development executives from public companies, VCs, industry analysts, service firms, and press. The audience demographics comprise:
* Private Companies - 35%
* Senior Execs - 32%
* VCs - 16%
* Press/Analysts - 10%
* Service Providers - 5%
* Other - 2%
GENERAL EVENT INFO
Location:
Microsoft, Conference Center, Building 1
1065 La Avenida Street | Mountain View, CA, 94043 -- Microsoft Phone: 650-693-1001
Directions: http://www.microsoft.com/mscorp/info/usaoffices/northernca/siliconvalley.mspx
***FROM SAN FRANCISCO: Take 280 South (towards San Jose) - please allow an hour and a half driving time from SF.
The morning traffic on 101 South WILL delay your arrival by 30 minutes or more.
TRAVEL INFO
Airport: San Jose
Hotels: http://silicon.valley.hotelguide.net/hl1ba.htm
About Under the Radar
Under the Radar began as an evening networking event in April 2003. After months of sold-out events, we were urged by our network of executives and VCs to create a full-day event: effectively a one-stop shop to evaluate and explore new business opportunities, partnerships, potential investments, and trends in several technology sectors. Under the Radar continues to be one of the most respected and attended technology conferences in Silicon Valley.
UTR conferences showcase 32 of the most disruptive startups in a sector. We take a hands-on look at the true innovators fueling an explosion of emerging technology and new business opportunities. Each company demo's their product to a panel of industry experts who are active in the sector, along with an audience of early-adopter technology insiders. Both audience and experts get a chance to ask questions and offer feedback on business models, market opportunities, areas for improvement, and how best to reach out and build up their audience. The conference also offers ample time for presenters and attendees to network and share ideas and information.
